Nice M&S Cod packaging

I went to M&S to get some cod, when I opened the packet and took the fish out I was pleasently surprised by the packaging, on the back of the label on the bottom which shows through the clear packet behind the fish it had newspaper print design on it! So cute! Like in a real chip shop.. well a retro one now because they aren't allowed to use it anymore because of ink.
I thought it was a nice idea for fish packaging anyway.